Vancouver-based Sproutly Canada Inc. (CSE: SPR) (OTCQB: SRUTF) (FSE: 38G) is ready to launch CALIBER, a premium cannabis brand, into the Canadian recreational cannabis market. According to a press release by Sproutly, CALIBER is “distinctive and appealing to the cannabis connoisseur as well as reflective of the premium nature of the brand.”
As soon as Sproutly receives a license for the sale of its recreational cannabis, it will start pushing CALIBER into the market. However, before that happens, the company is planning to initiate a marketing campaign which will focus on educating and informing retailers and consumers about the competitive advantages of its products as well as its underlying vision.
According to the Vice President Marketing and Sales, Melise Panetta, “Sproutly has made significant progress towards the launch of CALIBER, our premium cannabis brand for the recreational market. Every element of the CALIBER brand is being curated with the cannabis connoisseur in mind. With a high-quality manufacturing process, award-winning genetics and distinctive premium packaging, it is our belief that the CALIBER brand will deliver a superior cannabis experience, every time.”
Production and harvesting will be done at the THR facility. This facility makes use of climate control technology as well as state-of-the-art production methods designed to deliver pharm-grade standards. Consequently, this will lead to the production of premium cannabis flower. The CALIBER flower will be available in different sizes namely 1 g, 3.5 g, and 7 g.
Sproutly is aiming at becoming the leading supplier to the cannabis beverages and edibles market. However, it seems they will have to contend with other leading names in the industry. Sproutly may leverage on the award-winning strain it acquired to get a foothold in Canada, where high-quality boutique cannabis is being overlooked by some of the larger LPs.
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