William C Goodin
Posted by William C Goodin on Apr 15, 2019 1:00:00 PM

The Yield Growth Corp. Looks East, Heads into China

 

Yield_Stacked_ColourThe Yield Growth Corp. (CSE: BOSS) (OTC: BOSQF) (Frankfurt: YG3) has enlisted the services of Pontier Services to set up Urban Juve hemp beauty products which includes skin and body care formulations for sale through WeChat, China’s most popular messaging app. It has also asked Pontier Services to launch a marketing campaign using pop-up kiosks in major luxury shopping malls throughout China and in Hong Kong for three months starting in June 2019.

“The use of pop-up kiosks in shopping malls to promote online sales is an innovative way to reach the modern consumer,” says Penny Green, CEO of Yield Growth. “We are excited to launch Urban June’s hemp products in the fast-growing Chinese market this summer through WeChat.”

According to the National Bureau of Statistics of China, online retails sales in China stood at $1.33 trillion in 2018. Representing an increase of 23.90 percent over the previous year. According to TechCrunch, WeChat remains to be an effective online platform for connecting products with consumers in China.

In an email communication with Equity Guru, Penny Green, President and CEO stated that, “We fully intend to do pop ups in Mainland China and possibly in other locations worldwide,” and “China is the biggest hemp market in the world and a substantial portion of that is through ecommerce.”

The objective of the pop-up kiosk campaign is to introduce Urban Juve’s brand story though the WeChat platform and to give Chinese customers a first-hand taste of its products while providing a platform for sales transactions.

Urban Juve will be the first Canadian brand to launch PopSquare AI-enabled pop-up kiosks in China. Through Pontier and PopSquare, Urban Juve will use big data, computer vision, sensor fusion and machine learning to deliver increased sales, deeper analytics and enhanced customer service.

The initial locations for the artificial intelligence enabled kiosk this summer will be 3 luxury shopping malls in Hong Kong, University of Science and Technology, Science Park and the Park Yoho residence clubhouse.

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Tags: Expansion, Cannabis Market

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