Spectrum Cannabis, a wholly-owned subsidiary of Canopy Growth Corporation (TSX: WEED) (NYSE: CGC) recently announced a partnership and endorsement from CARP, a Canada-based advocacy organization for senior Canadians.
With this partnership, Spectrum Cannabis will be involved in offering information and educational initiatives on medical cannabis for over 320,000 CARP members. This will also give CARP members preferred pricing for Spectrum Cannabis branded products with the “CARP Recommended” seal.
Seniors represent a huge market opportunity for cannabis products and this segment of the market is projected to be the fastest growing - making it an attractive opportunity for improving sales numbers. With this partnership, Spectrum Cannabis opens doors to an all-important market which will continue to grow in the coming years as the baby-boomer generation continues to age.
Spectrum Cannabis announced that is offering a 20 percent discount for CARP members on all Spectrum Cannabis products. This offer is available once a CARP member registers with Spectrum Cannabis and obtains a Medical Document from a healthcare professional.
Spectrum Cannabis plans to address this need by offering seniors a more simplified approach to strength and dosage by applying a colour-coded spectrum to categorize medical cannabis according to THC and CBD levels.
"This partnership with CARP, an organization dedicated to improving the lives of Canadians above the age of 45, will help to disseminate accurate information and quality products to a patient demographic that is highly engaged in learning more about how medical cannabis can improve their quality of life when conventional medicine just isn't enough," commented Mark Zekulin, President & Co-CEO, Canopy Growth.
"As this new therapeutic industry continues to blossom in Canada, inaccurate and misleading information can be very detrimental to patients' health and well-being, as is self-medication through the recreational system. Accordingly, Zoomers or Canadians that are 45+ are eager for knowledge and assistance regarding medical cannabis. After surveying the market carefully, we can confidently recommend the medical cannabis products offered by Spectrum Cannabis. Equally important, the company is not only devoted to the science based medical cannabis of today, but also does research & development into improved strains and delivery formats for the future," said CARP President and ZoomerMedia Founder, Moses Znaimer.
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